I want you to take a moment, close your eyes, and visualize the last website you enjoyed browsing. What do you see? Chances are, you’re remembering mostly how the site looked – perhaps the color scheme, a few memorable photos or graphics. You may also remember a few copy points – most likely in the [...]
Commitment to Goals
Our marketing professionals, strategic communicators and digital domain experts are embedded in core account teams, not in separate service departments. This structure ensures a working knowledge of client goals, and places required skills and solution development close to client needs.
Strategy First
Marketing and communications initiatives must contribute to immediate performance gains and long-term strategic impact. Marketing investments are conceived in a way that embraces the persistent, dynamic and open nature of digital environments and customer/stakeholder relationships, not viewed as perishable, temporary campaigns. Brand building is “Always On.”
Design and Implement
Brand, creative, media, insight, planning and program execution are supported by a single, closed-loop process that maximizes efficiency, program optimization and organizational learning.
Measure, Learn and Refine
Measurement of communication initiatives must be both scientific and insightful, not feared. We combine analytical tools with a deep understanding of the factors that influence behavior, building a knowledge bank that feeds both the communications program and broader organizational plans.
Bullying in the workplace
Through our work with Safe Schools/Healthy Student initiatives across the country over the last decade, we have had the privilege to work with bully prevention experts in a national effort to stop bullying. What has sadly become a national crisis in our schools is also making headlines in the workplace. Add technology to the mix [...]
Marketing technology—meeting of the minds?
Agency folks have been frustrated for years coping with fractured relationships between them and client IT and technology people with default website responsibilities. Another tenuous relationship is between a web development company tasked with creating and maintaining a site for a client while a marketing communications firm fulfills all their other marketing needs. Now the [...]
The Social Media GAP
Clothing retailer The Gap just launched a new logo and it coincides with a peaking of interest for this type of thing in social media. This is hardly a coincidence. To me the really interesting questions are 1. What’s the outcome? and 2. Will it track with what they predicted? As with all logo changes, [...]
The Paige Group: Evolving…Again.
Interesting how the meaning of words gets lost over time. Some formerly powerful words have been badly compromised through misuse and misapplication. Take evolution for example. Often it is distorted to mean a slow plodding process. Not so. For an organization there is nothing more dynamic, powerful and life changing as evolution, as long as [...]
The Design Process Fulfilling Strategic Goals
As designers in the communications field we’re faced with the challenge of creating end products that meet certain measurable goals. In our industry the creative brief is developed as a blueprint to define the immediate goals of a project. Generally this means audiences being introduced to messaging and visuals that cause them to respond in [...]
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