Commitment to Goals

Commitment to Goals

Our marketing professionals, strategic communicators and digital domain experts are embedded in core account teams, not in separate service departments. This structure ensures a working knowledge of client goals, and places required skills and solution development close to client needs.

Strategy First

Strategy First

Marketing and communications initiatives must contribute to immediate performance gains and long-term strategic impact. Marketing investments are conceived in a way that embraces the persistent, dynamic and open nature of digital environments and customer/stakeholder relationships, not viewed as perishable, temporary campaigns. Brand building is “Always On.”

Design and Implement

Design and Implement

Brand, creative, media, insight, planning and program execution are supported by a single, closed-loop process that maximizes efficiency, program optimization and organizational learning.

Measure, Learn and Refine

Measure, Learn and Refine

Measurement of communication initiatives must be both scientific and insightful, not feared. We combine analytical tools with a deep understanding of the factors that influence behavior, building a knowledge bank that feeds both the communications program and broader organizational plans.

Milestones in Ads_1

Milestones in Advertising: Part I

Advertising has always had the same goal – to spur action or reaction. When it comes down to it, advertising is an art form that has evolved along with society. As I began gathering information for a class I’m teaching, I sought to find the “milestones” that shifted the way people both created and consumed […]

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Alexis March

THE PAIGE GROUP ANNOUNCES CREATIVE, PR TEAM APPOINTMENTS

February 13, 2014 UTICA, NY – The Paige Group has announced staff appointments in both its creative and public relations departments. Tracy Franchell has been promoted to the position of art director. The expansion of Franchell’s role includes developing creative concepts and campaigns, while continuing as the company’s professional photographer, according to The Paige Group […]

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