Paige Marketing Communications Group, Inc

It’s that time of year: budget planning. Whether you have almost finished or are just starting, here are some tips that may help to keep your marcom department’s spreadsheet from looking like a bad game of darts. 1. Keep the overall goals of the company in mind. You don’t want your department to get caught up [...]

FOR IMMEDIATE RELEASE November 9, 2012 Paige Marketing Communications Group, Inc. President and CEO Nancy Pattarini was recently elected to the position of vice president/treasurer of the Issue Management Council (IMC). The IMC is an international professional membership organization for corporate issue managers. Pattarini has been a member of the IMC since 2004. In this [...]

Have you ever edited your Google business listing? If not, you could be losing out on a huge chunk of exposure. When a consumer searches on Google using a location-based reference (i.e., “marketing, Utica, NY”), local businesses ¾ and even sometimes maps ¾ are displayed before the rest of the results. With this prime online [...]

So you’ve run your campaign and you’ve got your metrics. Great. What do you do with all of these numbers? Analytics are a powerful thing. They can help us determine a number of things, chief of all: Are we being effective? Bring your results back to your sales team and review them together. Are you [...]

Recently, while reviewing the return on investment (ROI) on online advertising, a client asked, “Is there an industry standard for the percent of clickthroughs (CTR) vs. the number of impressions?” Great question! The answer, unfortunately, isn’t very clear cut. The reality is that it is completely dependent on a number of factors, such as: Location [...]

Buying media (aka the means through which you advertise or “ad space”) can be a daunting task. Even more intimidating – but certainly necessary – is purchasing and implementing an online advertising campaign. As with most industries, this one has its fair share of jargon. In order to get started on deciding how you will [...]

I want you to take a moment, close your eyes, and visualize the last website you enjoyed browsing. What do you see? Chances are, you’re remembering mostly how the site looked – perhaps the color scheme, a few memorable photos or graphics. You may also remember a few copy points – most likely in the [...]