Indium Case Study 2
Client – Indium Corporation Project: Indium8.9 Product Launch – This is BIG! Goals: The industry had recently undergone a transition to products that eliminated lead and other hazardous materials, in compliance with worldwide initiatives driven by Europe’s RoHS legislation and similar regulations in Asia. So, when Indium Corporation developed a Pb-free/lead-free solder that offered similar and even better results than the lead-containing solders, this was BIG news. The creative challenge was to create a unique promotion for what some may consider a commodity product. Keeping in mind that we were targeting a technically astute audience, it also was important to develop a compelling message that would help increase sales and enhance the corporate/product line brand. Measurable goals included: Scope: This new product and promotional theme was rolled out just 45 days prior to one of the major USA trade shows in the electronics assembly industry, APEX. Pre-show, show support and post-show tactics included: Pre-show Show support Post-show Outcomes: Results included: In addition, The Paige Group also assisted with Indium’s international launch into the solar materials market. View our other B2B Case Studies:
