EDGE Case Study
Client – Mohawk Valley Economic Development Growth Enterprise (MV EDGE)
Project: Regional Economic Development Strategy
Goals: Introduce a new regional economic development organization and develop a regional economic development marketing strategy
Scope: The Paige Group assisted MV EDGE with both organizational and regional branding. Marketing communications strategies included identifying and segmenting target audiences by industry classification and key contacts; development of key messages; media planning, negotiating, and administration; design and production of collaterals and trade show materials; and development of a series of direct marketing programs.
The Paige Group also worked closely with MV EGDE to develop and implement a community awareness and outreach program. This included a region-wide economic development summit; facilitating government and private sector strategic planning sessions; a business outreach program; and regional public relations activities to reach residents.
Outcomes: MV EDGE continues to successfully market the region on a global stage and attract technology-based companies and industry to the region.
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