HARDEN Case Study
Client – Harden Furniture Project: National Brand Advertising Campaign Goals: Create Consumer Brand Loyalty; Strengthen Dealer Relationships Scope: The Paige Group created a national brand advertising campaign rooted in Harden’s quality craftsmanship and the tradition that Harden Furniture pieces are passed on from generation to generation. Over our 15-year relationship with Harden, campaigns also focused on the company’s commitment to the environment through their use of materials from sustainable forests. The Paige Group provided strategic planning, creative and media services to help Harden meet the dynamically changing consumer and commercial environments. Outcomes: Harden Furniture advertisements consistently scored high in consumer readerships studies. The craftsperson campaign, which featured Harden professionals, also helped build employee pride and loyalty. View our other Consumer Case Studies:
